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Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale.

You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy. You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.

What You’ll Do

• Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey.
• Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture.
• Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction.
• Write and quality-assure email and in-app outputs, and review AI-generated prompt outputs to ensure experiences are clear, useful, accurate, and aligned with the intended customer outcome.
• Own experiment design by defining hypotheses, partnering with Analytics to establish treatment and control groups, determining measurement windows, and defining how success will be evaluated.
• Analyze program performance and experiment results to identify insights, recommend improvements, and determine the strategy for future iterations.
• Build the executive narrative around program strategy, performance, and learnings through readout decks, QBR materials, and senior leadership briefings.
• Develop repeatable approaches, frameworks, and learnings that help scale effective digital customer experiences across the organization.

What You’ll Bring

Required Qualifications

• Proven experience developing and executing digital usage communications across email automation and in-product communications.
• Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
• Experience using data and performance insights to make marketing decisions and improve results.
• Experience partnering across functions to move complex initiatives from strategy through execution.
• Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
• Strong communication skills with the ability to make complex ideas clear to technical and non-technical partners.
• Experience designing AI-powered, highly personalized customer experiences.
• Experience evaluating AI-generated content or prompt outputs for customer-facing experiences.

Nice-to-Have Qualifications

• Familiarity with building conversational AI, avatar, and chatbot experiences.
• Experience partnering on the architecture or technical design of scalable digital customer journeys.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$122,400—$195,800 USD

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

If you need accommodations or assistance due to a disability, please reach out to us using this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale.

You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy. You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.

What You’ll Do

• Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey.
• Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture.
• Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction.
• Write and quality-assure email and in-app outputs, and review AI-generated prompt outputs to ensure experiences are clear, useful, accurate, and aligned with the intended customer outcome.
• Own experiment design by defining hypotheses, partnering with Analytics to establish treatment and control groups, determining measurement windows, and defining how success will be evaluated.
• Analyze program performance and experiment results to identify insights, recommend improvements, and determine the strategy for future iterations.
• Build the executive narrative around program strategy, performance, and learnings through readout decks, QBR materials, and senior leadership briefings.
• Develop repeatable approaches, frameworks, and learnings that help scale effective digital customer experiences across the organization.

What You’ll Bring

Required Qualifications

• Proven experience developing and executing digital usage communications across email automation and in-product communications.
• Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
• Experience using data and performance insights to make marketing decisions and improve results.
• Experience partnering across functions to move complex initiatives from strategy through execution.
• Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
• Strong communication skills with the ability to make complex ideas clear to technical and non-technical partners.
• Experience designing AI-powered, highly personalized customer experiences.
• Experience evaluating AI-generated content or prompt outputs for customer-facing experiences.

Nice-to-Have Qualifications

• Familiarity with building conversational AI, avatar, and chatbot experiences.
• Experience partnering on the architecture or technical design of scalable digital customer journeys.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Individual compensation packages are determined using objective, role-related criteria, which may include skills, experience, qualifications, and other job-related factors.

This resource will help guide how we recommend thinking about the range you see.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

€69.200—€105.298 EUR

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

If you need accommodations or assistance due to a disability, please reach out to us using this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

The Position

CallRail is looking for a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. We’re looking for a Vertical Marketing Manager to own a portfolio of our emerging markets, with automotive at the center. Think of the role as general manager for that portfolio: you set the strategy, you own the number, and you’re the company’s go-to on these markets.

You’ll build the personas, positioning, and messaging for these verticals, verticalizing our go-to-market narrative for each audience. From there you’ll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. Expect roughly equal parts strategy and execution.

Automotive is the priority. It’s one of our fastest-growing segments, and the aftermarket — repair and service businesses, tire and quick-service shops, collision centers, and the parts suppliers and retailers who serve them — is where you’ll go deepest. Alongside it, you’ll own a portfolio of our emerging small business verticals. They sit at different stages and require different levels of investment, and determining where to focus is a core part of the role. What connects them is the customer: small businesses that win or lose on the leads they capture.

What You’ll Do

• You act like an owner. These markets are your line of business. You know their performance, their risks, and their opportunities inside and out, and you carry the accountability that comes with it.
• You bring an informed point of view. You represent home services in cross-functional and leadership conversations, and your perspective carries weight because it’s grounded in real expertise — what customers are telling you, what the data shows, what competitors are doing.
• You advocate for what your markets need. You don’t wait for a door to open; you open it. When you see something we need in order to win, you build the case for it, bring the rationale and the numbers, and champion it until it gets a real decision.
• You go deep. You’re genuinely curious about this industry, its buyers, and the forces shaping it. You want to keep learning, testing, and refining what works.

What You’ll Own

Portfolio strategy and business performance

• Own the go-to-market strategy across your automotive & other SMB verticals: how we position and message to each audience, and the plan to hit our acquisition and revenue goals
• Decide where your time and our investment go. These markets won’t all need the same thing, and setting that balance — then making the case for it — is yours to own
• Live in the numbers that define the health of the business: customers, new MRR, churn, ARPU, conversion rate, and product adoption. You’ll spot emerging trends and issues early, work cross-functionally to understand what’s driving them, and bring a plan when one is needed.
• Report on performance to leadership with the insight and executive presence to explain what’s changing, what it means, and what you’re doing about it

Automotive market and competitive expertise

• Be CallRail’s subject matter expert on the automotive aftermarket: the buyers, the workflows, the operational realities, the vendor landscape, and the economics of how these businesses grow
• Own the automotive buyer personas and the value propositions, positioning, and messaging built on them — the work that differentiates CallRail in an increasingly crowded lead engagement and AI voice market
• Build the proof that makes our case credible: customer stories, benchmarks, and ROI framing grounded in how these businesses actually operate
• Track the competitive set continuously: who’s winning, who’s new, where they beat us, where we beat them, and what we should do about it. Feed that intelligence to product, sales, and leadership
• Regularly surface the headwinds and tailwinds shaping the market and translate them into implications for our strategy
• Validate market requirements through customer interviews, surveys, win/loss analysis, sales insight, and usage data
• Be the face of CallRail in the automotive market: trade shows, industry speaking engagements, webinars, panels, podcasts, etc.

Your broader vertical portfolio

• Own the positioning and messaging for the other emerging small business verticals, scaling the depth to the opportunity.
• Keep a live read on each: where we’re winning, where we’re losing, and which ones are showing early signs of becoming a bigger bet
• Size and pressure-test opportunities, in these markets and in ones we haven’t entered: how big, how winnable, what it would take, and what we would have to be right about
• Bring recommendations with a clear case for investing or passing. Knowing which markets to walk away from matters as much as knowing which to chase
• Run early, lightweight tests where the signal looks promising — positioning, messaging, and proof — and build a repeatable approach the team can use the next time we look at a new vertical

Cross-functional leadership

• Serve as the hub between sales, product marketing, customer marketing, demand generation, and product development, feeding market insight into each function and making sure everyone is marching in the same direction
• Serve as the messaging authority for your verticals: consulting across marketing for campaign and content development
• Pressure-test the work happening across teams against a simple bar: does it solve a real customer pain point, strengthen our competitive position, resonate with the segment we’re targeting, and drive measurable results?
• Partner with product development teams as the voice of your customers, bringing market insight that shapes the roadmap
• Enable sales and support: train them on the problems we solve for these buyers, and work with sales enablement to build the internal tools and external collateral they need

What You’ll Need

• BS/BA and 4–6 years of experience in a strategic marketing role focused on small business buyers, including direct experience marketing to automotive businesses
• A track record of owning a strategy end to end and being accountable for the results, not just executing someone else’s plan
• Experience entering or evaluating a new market: sizing the opportunity, building the case, and standing up positioning where none existed
• Strong analytical instincts and genuine comfort with data — you can get to the story behind the metric and build a case around it
• Excellent written and verbal communication, and the confidence and presence to represent your point of view to senior leaders and to external audiences
• Demonstrated ability to influence and align cross-functional partners without formal authority
• Comfort operating in a fast-moving environment where you’ll prioritize, make tradeoffs, and shift between strategic thinking and hands-on execution in the same day

If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

Additional Perks

• Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events
• Hybrid work options with $500 office stipend to set up your home office
• Designated bike storage

Learn more:https://www.callrail.com/about/

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Continuous adoption of AI technologies is essential to this role. You will be expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

\*\*\* This position is based out of our Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays.

Beginning in January 2027, CallRail will transition to a 3 day hybrid work model. Employees will work in the office on Mondays, Tuesdays, and Thursdays.

The Role

We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $118,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CZ

#LI-Remote

You Will Be

Leading Enterprise Client Strategy & Growth

• Acting as the executive strategic lead on key accounts, accountable for client success

• Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers

• Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes

Driving AI-Era Search Leadership

• Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
• Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels

Collaborating Across Teams

• Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation

• Leading cross-functional planning across key content activations

• Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution

Accelerating Growth

• Identifying and capturing new organic growth opportunities across search and local search ecosystems

• Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

You Must Have

• Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization

• Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration

• Working experience with Web Analytics and SEMRush or similar SEO platforms

• Proven success managing large-scale, enterprise search and content transformation initiatives

• Deep understanding of AI Search evolution and organic discoverability trends

• Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly

• Strong cross-functional collaboration skills with the ability to unify teams across channels

• Exceptional presentation and executive communication skills; confident advising senior client leadership

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale.

You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy. You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.

What You’ll Do

• Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey.
• Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture.
• Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction.
• Write and quality-assure email and in-app outputs, and review AI-generated prompt outputs to ensure experiences are clear, useful, accurate, and aligned with the intended customer outcome.
• Own experiment design by defining hypotheses, partnering with Analytics to establish treatment and control groups, determining measurement windows, and defining how success will be evaluated.
• Analyze program performance and experiment results to identify insights, recommend improvements, and determine the strategy for future iterations.
• Build the executive narrative around program strategy, performance, and learnings through readout decks, QBR materials, and senior leadership briefings.
• Develop repeatable approaches, frameworks, and learnings that help scale effective digital customer experiences across the organization.

What You’ll Bring

Required Qualifications

• Proven experience developing and executing digital usage communications across email automation and in-product communications.
• Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
• Experience using data and performance insights to make marketing decisions and improve results.
• Experience partnering across functions to move complex initiatives from strategy through execution.
• Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
• Strong communication skills with the ability to make complex ideas clear to technical and non-technical partners.
• Experience designing AI-powered, highly personalized customer experiences.
• Experience evaluating AI-generated content or prompt outputs for customer-facing experiences.

Nice-to-Have Qualifications

• Familiarity with building conversational AI, avatar, and chatbot experiences.
• Experience partnering on the architecture or technical design of scalable digital customer journeys.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$122,400—$195,800 USD

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

If you need accommodations or assistance due to a disability, please reach out to us using this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale.

You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy. You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.

What You’ll Do

• Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey.
• Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture.
• Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction.
• Write and quality-assure email and in-app outputs, and review AI-generated prompt outputs to ensure experiences are clear, useful, accurate, and aligned with the intended customer outcome.
• Own experiment design by defining hypotheses, partnering with Analytics to establish treatment and control groups, determining measurement windows, and defining how success will be evaluated.
• Analyze program performance and experiment results to identify insights, recommend improvements, and determine the strategy for future iterations.
• Build the executive narrative around program strategy, performance, and learnings through readout decks, QBR materials, and senior leadership briefings.
• Develop repeatable approaches, frameworks, and learnings that help scale effective digital customer experiences across the organization.

What You’ll Bring

Required Qualifications

• Proven experience developing and executing digital usage communications across email automation and in-product communications.
• Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
• Experience using data and performance insights to make marketing decisions and improve results.
• Experience partnering across functions to move complex initiatives from strategy through execution.
• Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
• Strong communication skills with the ability to make complex ideas clear to technical and non-technical partners.
• Experience designing AI-powered, highly personalized customer experiences.
• Experience evaluating AI-generated content or prompt outputs for customer-facing experiences.

Nice-to-Have Qualifications

• Familiarity with building conversational AI, avatar, and chatbot experiences.
• Experience partnering on the architecture or technical design of scalable digital customer journeys.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Individual compensation packages are determined using objective, role-related criteria, which may include skills, experience, qualifications, and other job-related factors.

This resource will help guide how we recommend thinking about the range you see.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

€69.200—€105.298 EUR

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

If you need accommodations or assistance due to a disability, please reach out to us using this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale.

You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy. You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.

What You’ll Do

• Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey.
• Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture.
• Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction.
• Write and quality-assure email and in-app outputs, and review AI-generated prompt outputs to ensure experiences are clear, useful, accurate, and aligned with the intended customer outcome.
• Own experiment design by defining hypotheses, partnering with Analytics to establish treatment and control groups, determining measurement windows, and defining how success will be evaluated.
• Analyze program performance and experiment results to identify insights, recommend improvements, and determine the strategy for future iterations.
• Build the executive narrative around program strategy, performance, and learnings through readout decks, QBR materials, and senior leadership briefings.
• Develop repeatable approaches, frameworks, and learnings that help scale effective digital customer experiences across the organization.

What You’ll Bring

Required Qualifications

• Proven experience developing and executing digital usage communications across email automation and in-product communications.
• Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
• Experience using data and performance insights to make marketing decisions and improve results.
• Experience partnering across functions to move complex initiatives from strategy through execution.
• Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
• Strong communication skills with the ability to make complex ideas clear to technical and non-technical partners.
• Experience designing AI-powered, highly personalized customer experiences.
• Experience evaluating AI-generated content or prompt outputs for customer-facing experiences.

Nice-to-Have Qualifications

• Familiarity with building conversational AI, avatar, and chatbot experiences.
• Experience partnering on the architecture or technical design of scalable digital customer journeys.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

If you need accommodations or assistance due to a disability, please reach out to us using this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale.

You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy. You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.

What You’ll Do

• Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey.
• Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture.
• Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction.
• Write and quality-assure email and in-app outputs, and review AI-generated prompt outputs to ensure experiences are clear, useful, accurate, and aligned with the intended customer outcome.
• Own experiment design by defining hypotheses, partnering with Analytics to establish treatment and control groups, determining measurement windows, and defining how success will be evaluated.
• Analyze program performance and experiment results to identify insights, recommend improvements, and determine the strategy for future iterations.
• Build the executive narrative around program strategy, performance, and learnings through readout decks, QBR materials, and senior leadership briefings.
• Develop repeatable approaches, frameworks, and learnings that help scale effective digital customer experiences across the organization.

What You’ll Bring

Required Qualifications

• Proven experience developing and executing digital usage communications across email automation and in-product communications.
• Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
• Experience using data and performance insights to make marketing decisions and improve results.
• Experience partnering across functions to move complex initiatives from strategy through execution.
• Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
• Strong communication skills with the ability to make complex ideas clear to technical and non-technical partners.
• Experience designing AI-powered, highly personalized customer experiences.
• Experience evaluating AI-generated content or prompt outputs for customer-facing experiences.

Nice-to-Have Qualifications

• Familiarity with building conversational AI, avatar, and chatbot experiences.
• Experience partnering on the architecture or technical design of scalable digital customer journeys.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Individual compensation packages are determined using objective, role-related criteria, which may include skills, experience, qualifications, and other job-related factors.

This resource will help guide how we recommend thinking about the range you see.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

€69.200—€105.298 EUR

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

If you need accommodations or assistance due to a disability, please reach out to us using this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale.

You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy. You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.

What You’ll Do

• Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey.
• Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture.
• Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction.
• Write and quality-assure email and in-app outputs, and review AI-generated prompt outputs to ensure experiences are clear, useful, accurate, and aligned with the intended customer outcome.
• Own experiment design by defining hypotheses, partnering with Analytics to establish treatment and control groups, determining measurement windows, and defining how success will be evaluated.
• Analyze program performance and experiment results to identify insights, recommend improvements, and determine the strategy for future iterations.
• Build the executive narrative around program strategy, performance, and learnings through readout decks, QBR materials, and senior leadership briefings.
• Develop repeatable approaches, frameworks, and learnings that help scale effective digital customer experiences across the organization.

What You’ll Bring

Required Qualifications

• Proven experience developing and executing digital usage communications across email automation and in-product communications.
• Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
• Experience using data and performance insights to make marketing decisions and improve results.
• Experience partnering across functions to move complex initiatives from strategy through execution.
• Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
• Strong communication skills with the ability to make complex ideas clear to technical and non-technical partners.
• Experience designing AI-powered, highly personalized customer experiences.
• Experience evaluating AI-generated content or prompt outputs for customer-facing experiences.

Nice-to-Have Qualifications

• Familiarity with building conversational AI, avatar, and chatbot experiences.
• Experience partnering on the architecture or technical design of scalable digital customer journeys.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

If you need accommodations or assistance due to a disability, please reach out to us using this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

The Position

CallRail is looking for a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. We’re looking for a Vertical Marketing Manager to own a portfolio of our emerging markets, with automotive at the center. Think of the role as general manager for that portfolio: you set the strategy, you own the number, and you’re the company’s go-to on these markets.

You’ll build the personas, positioning, and messaging for these verticals, verticalizing our go-to-market narrative for each audience. From there you’ll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. Expect roughly equal parts strategy and execution.

Automotive is the priority. It’s one of our fastest-growing segments, and the aftermarket — repair and service businesses, tire and quick-service shops, collision centers, and the parts suppliers and retailers who serve them — is where you’ll go deepest. Alongside it, you’ll own a portfolio of our emerging small business verticals. They sit at different stages and require different levels of investment, and determining where to focus is a core part of the role. What connects them is the customer: small businesses that win or lose on the leads they capture.

What You’ll Do

• You act like an owner. These markets are your line of business. You know their performance, their risks, and their opportunities inside and out, and you carry the accountability that comes with it.
• You bring an informed point of view. You represent home services in cross-functional and leadership conversations, and your perspective carries weight because it’s grounded in real expertise — what customers are telling you, what the data shows, what competitors are doing.
• You advocate for what your markets need. You don’t wait for a door to open; you open it. When you see something we need in order to win, you build the case for it, bring the rationale and the numbers, and champion it until it gets a real decision.
• You go deep. You’re genuinely curious about this industry, its buyers, and the forces shaping it. You want to keep learning, testing, and refining what works.

What You’ll Own

Portfolio strategy and business performance

• Own the go-to-market strategy across your automotive & other SMB verticals: how we position and message to each audience, and the plan to hit our acquisition and revenue goals
• Decide where your time and our investment go. These markets won’t all need the same thing, and setting that balance — then making the case for it — is yours to own
• Live in the numbers that define the health of the business: customers, new MRR, churn, ARPU, conversion rate, and product adoption. You’ll spot emerging trends and issues early, work cross-functionally to understand what’s driving them, and bring a plan when one is needed.
• Report on performance to leadership with the insight and executive presence to explain what’s changing, what it means, and what you’re doing about it

Automotive market and competitive expertise

• Be CallRail’s subject matter expert on the automotive aftermarket: the buyers, the workflows, the operational realities, the vendor landscape, and the economics of how these businesses grow
• Own the automotive buyer personas and the value propositions, positioning, and messaging built on them — the work that differentiates CallRail in an increasingly crowded lead engagement and AI voice market
• Build the proof that makes our case credible: customer stories, benchmarks, and ROI framing grounded in how these businesses actually operate
• Track the competitive set continuously: who’s winning, who’s new, where they beat us, where we beat them, and what we should do about it. Feed that intelligence to product, sales, and leadership
• Regularly surface the headwinds and tailwinds shaping the market and translate them into implications for our strategy
• Validate market requirements through customer interviews, surveys, win/loss analysis, sales insight, and usage data
• Be the face of CallRail in the automotive market: trade shows, industry speaking engagements, webinars, panels, podcasts, etc.

Your broader vertical portfolio

• Own the positioning and messaging for the other emerging small business verticals, scaling the depth to the opportunity.
• Keep a live read on each: where we’re winning, where we’re losing, and which ones are showing early signs of becoming a bigger bet
• Size and pressure-test opportunities, in these markets and in ones we haven’t entered: how big, how winnable, what it would take, and what we would have to be right about
• Bring recommendations with a clear case for investing or passing. Knowing which markets to walk away from matters as much as knowing which to chase
• Run early, lightweight tests where the signal looks promising — positioning, messaging, and proof — and build a repeatable approach the team can use the next time we look at a new vertical

Cross-functional leadership

• Serve as the hub between sales, product marketing, customer marketing, demand generation, and product development, feeding market insight into each function and making sure everyone is marching in the same direction
• Serve as the messaging authority for your verticals: consulting across marketing for campaign and content development
• Pressure-test the work happening across teams against a simple bar: does it solve a real customer pain point, strengthen our competitive position, resonate with the segment we’re targeting, and drive measurable results?
• Partner with product development teams as the voice of your customers, bringing market insight that shapes the roadmap
• Enable sales and support: train them on the problems we solve for these buyers, and work with sales enablement to build the internal tools and external collateral they need

What You’ll Need

• BS/BA and 4–6 years of experience in a strategic marketing role focused on small business buyers, including direct experience marketing to automotive businesses
• A track record of owning a strategy end to end and being accountable for the results, not just executing someone else’s plan
• Experience entering or evaluating a new market: sizing the opportunity, building the case, and standing up positioning where none existed
• Strong analytical instincts and genuine comfort with data — you can get to the story behind the metric and build a case around it
• Excellent written and verbal communication, and the confidence and presence to represent your point of view to senior leaders and to external audiences
• Demonstrated ability to influence and align cross-functional partners without formal authority
• Comfort operating in a fast-moving environment where you’ll prioritize, make tradeoffs, and shift between strategic thinking and hands-on execution in the same day

If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

Additional Perks

• Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events
• Hybrid work options with $500 office stipend to set up your home office
• Designated bike storage

Learn more:https://www.callrail.com/about/

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Continuous adoption of AI technologies is essential to this role. You will be expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

\*\*\* This position is based out of our Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays.

Beginning in January 2027, CallRail will transition to a 3 day hybrid work model. Employees will work in the office on Mondays, Tuesdays, and Thursdays.

The Role We’re looking for a performance-driven Associate Director, Affiliate Marketing. to own and grow a portfolio of enterprise clients. In this role, you’ll act as a strategic partner—driving affiliate...

About the Job:

LaunchDarkly is redefining how modern software is built and operated. As AI transforms software development, we believe the future belongs to organizations that can move at AI speed while maintaining control in production. We’re looking for a strategic external communications leader to help make that vision impossible to ignore.

As Head of Corporate Marketing, you’ll lead the team responsible for translating our company strategy into a cohesive market narrative that influences customers, analysts, media, developers, and industry leaders. You’ll own our external communications strategy across public relations, analyst relations, social media, and executive communications while partnering closely with Product Marketing, Content Marketing, Demand Generation, and our executive team to ensure every external touchpoint reinforces the same story.

This role is ideal for someone who thinks beyond communications channels and is energized by shaping markets, influencing industry conversations, and building category leadership.

Responsibilities:

• Partner with executive leadership to operationalize LaunchDarkly’s corporate narrative.
• Increase LaunchDarkly’s share of voice and thought leadership across developer and engineering leader audiences technology executives, analysts, and industry influencers.
• Ensure consistent messaging across communications, product launches, thought leadership, analyst engagements, and executive visibility.
• Build repeatable processes that align communications efforts around a unified strategic story rather than individual functional priorities.
• Identify emerging market conversations and flag opportunities for LaunchDarkly engagement..
• Lead and develop a team of three spanning Public Relations, Analyst Relations, and Social Media, creating a high-performing organization focused on influence, quality, and business impact.
• Manage thought-leadership programs for the CEO, CTO, SVP of Product and other key executives to position LaunchDarkly leaders as trusted authorities on software delivery, AI, and modern engineering.
• Identify speaking opportunities, contributed content, media engagements, and strategic platforms that reinforce our market position.
• Support analyst relations efforts with Gartner, Forrester, IDC, RedMonk, and other key firms by ensuring consistent, accurate messaging on LaunchDarkly’s products and differentiation..
• Define and track communications metrics across share of voice, analyst perception, executive visibility, and market influence and surface insights to inform strategy.

Qualifications:

• Typically brings 15+ years of experience in corporate communications, product communications, corporate marketing, or related leadership roles within high-growth B2B software companies and 5 years of leadership experience..
• Demonstrated success building integrated communications strategies that strengthen market positioning, thought leadership, and executive visibility.
• Experience leading and developing high-performing communications organizations across multiple disciplines, including public relations, analyst relations, executive communications, and/or social media.
• Strong point of view on how modern B2B technology companies build market influence beyond traditional public relations.
• Exceptional storytelling, messaging, and executive communication skills, with the ability to translate complex technical concepts into compelling market narratives.
• (Preferred) Background in developer tools, DevOps, cloud infrastructure, AI platforms, or enterprise software serving technical audiences.
• (Preferred) Experience supporting category creation, major market repositioning efforts, or new product category launches.
• (Preferred) Experience partnering closely with Product Marketing and executive leadership to shape corporate positioning and thought leadership.

Specific Requirements:

• 20% travel required
• Must be authorized to work in US / Canada (no visa sponsorship / relocation)
• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field preferred.

Pay:

Target pay ranges based on Geographic Zones* for Level M4:

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $214,800 - $295,350**
• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $193,400 - $265,870**
• Zone 3: All other US locations - $182,600 - $251,020**

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.

**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare “big-bang” technology migrations.

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We’re building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.

Your safety matters to us. To protect yourself from potential scams, LaunchDarkly recruiters will only contact you from @LaunchDarkly.com email addresses or via LinkedIn from “Verified Recruiter” accounts.Be cautious of emails from other domains.  Legitimate LaunchDarkly recruiters will never ask for money, fees, or banking information before making a job offer. LaunchDarkly will never make a job offer without conducting a formal interview process. Our interview process does not involve asking detailed questions by email. If you are ever unsure about a communication that you receive, don’t click any links—visit Careers | LaunchDarkly  directly for confirmed job openings and links to apply.

Please notify us of any fraudulent representation by sending an email to careers@launchdarkly.com.

Hey there!

We’re Fever, the world’s leading tech platform for culture and live entertainment.

Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment.

Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences.

Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right?

To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!

Ready to be part of the experience?

Now, let’s discuss this role and what you will do to help achieve Fever’s mission.

Meet the team

We know the impact experiences have on lasting memories. That’s why, we help brands connect in a meaningful way with their audience through culturally resonant campaigns.

Operating like a creative agency, our team uses their expertise in entertainment and immersive events to help brands and agencies across the globe conceptualize, produce, and manage multi-channel campaigns that give audiences experiences they will remember.

We craft bespoke strategies that blend branded content, digital storytelling, ticketed experiences, and premium sponsorships, tailored to each market.

Join us if you’re excited to shape global campaigns, craft stories that connect with people everywhere, and bring top brands to life through unforgettable immersive experiences.

The Role

As the Associate Director, Creative Strategy, Brand Partnerships in London, you will be responsible for supercharging our success by elevating brand partnership proposals to new heights. You will lead a global team of strategists to formulate “out of the box” ideas and secure revenue from top-tier advertisers.

In this role, you will lead the global strategy team within the Brand Partnerships department. We operate as an in-house creative agency, ensuring our deep knowledge of entertainment reaches global brands to conceptualize and manage high-impact digital and content campaigns.

What You’ll Do

• Generate innovative ideas that place insight or fact at the heart of every brand partnership.
• Lead the global team in creating branded content and experiential responses that align with company strategy.
• Produce compelling presentation decks that sell a strategic vision and narrative to stakeholders.
• Attend high-value client pitches in a lead strategist role to secure major partnerships.
• Collaborate with the Creative Solutions team to ensure each concept is realized to a high standard.
• Identify new product opportunities in coordination with the Global Head of Brand Partnerships.
• Write informative and engaging case studies that showcase our key campaigns.

Who You Are:

• 10+ years of experience in a strategic brand partnerships role or creative agency.
• Proven ability to generate innovative proposals that prioritize data-driven insights.
• Leadership Experience
• Excellent presentation and communication skills essential for delivering high-level proposals.
• An entrepreneurial can-do attitude with comfort working in ambiguous, fast-paced environments.
• Highly skilled in crafting slide decks and written pitch materials.
• Fluency in English is essential for this global leadership position.
• Strong attention to detail and a collaborative, team-oriented approach.

Why You’ll Love It Here:

• Attractive compensation package consisting of a competitive base salary and significant performance bonus potential.
• Stock options to give you a real stake in a high-growth global category leader.
• 40% discount on all Fever events and experiences + free Candlelight voucher.
• Future-Proof Pension: We invest in your future with Nest. Fever contributes a generous 10% of your gross salary, with a 4% contribution from you.
• Private health and dental insurance with Bupa: 100% covered by Fever.
• CycleSaver & Nursery Support: Save on your commute and childcare through tax-free salary sacrifice schemes for bikes, gear, and nursery costs.
• Wellhub membership for gym and wellness access: paid by Fever up to the bronze plan.
• Language learning support: English and Spanish lessons.
• Dynamic international team: a young, talented group creating a great work environment.
• Flexible and hybrid working models to support your work-life balance.
• Premium office location situated right in the heart of London, with opportunities for travel across our global markets.

Thank you for considering joining Fever. We cannot wait to learn more about you!

#LI-Hybrid

Thank you for considering joining Fever. We cannot wait to learn more about you!

If you want to learn more about us: Fever’s Blog | Tech.Eu |TechCrunch

Fever is committed to creating an inclusive and diverse workspace where everyone’s background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!

If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.

If you want to know more about how Fever processes your personal data, click here Fever - Candidate Privacy Notice

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.

Currently, we are looking for a Marketing Director for RNK Health to own marketing and product analytics, reporting, and tracking across their acquisition channels.

Type: Full time

Location: Remote

Working hours: 14:00-22:00 EEST (Kyiv time)

About RNK Health

RNK Health is a fast growing telehealth brand. We help people get treatments like NAD+, sermorelin, tirzepatide, semaglutide, and B12 — prescribed by licensed providers and shipped to their door. We run our own ads, funnels, creative, email/SMS, affiliates, and analytics.

What this job is

You own the end-to-end marketing strategy, priorities, and execution across all channels.

This is a hands-on role. You will oversee paid acquisition, affiliates, creative, funnels, CRO, email/SMS, analytics, and marketing performance while managing the teams responsible for execution.

You should be comfortable digging into the data yourself, identifying problems, and deciding what we should test, fix, or scale next.

What you will own

Paid acquisition Oversee paid acquisition strategy across Meta Ads, Google Ads. Guide budget allocation, testing, scaling, and optimization decisions based on funnel performance and revenue impact.

Affiliates Own affiliate strategy and performance. Evaluate partners, manage economics, monitor traffic quality and performance, and identify opportunities to scale.

Creative strategy Oversee creative strategy and testing across paid channels. Work with the creative team to continuously test new concepts, messaging, hooks, offers, and formats based on performance data.

Funnels and CRO Own funnel performance and conversion optimization. Drive structured A/B testing across landing pages, funnels, offers, pricing, checkout flows, upsells, and other key conversion points.

Email/SMS Oversee lifecycle marketing in Customer.io, including automation, lead nurture, abandoned checkout, cross-sells, winbacks, campaigns, and deliverability.

Analytics and attribution Oversee marketing reporting and dashboards in Mixpanel. Own visibility into CAC, ROAS, CR, AOV, retention, LTV, and attribution. Make sure we can trust the data behind our decisions.

Product alignment Collaborate with Product on analytics, attribution, tracking, marketing integrations, A/B testing, and conversion optimization. Own the marketing side of experiments, from identifying what to test to reviewing results and deciding what to scale.

Marketing strategy Own end-to-end marketing strategy, budgets, priorities, and execution across all channels. Identify growth opportunities and make sure teams are focused on the highest-impact initiatives.

The marketing team Manage and coordinate paid acquisition, affiliates, CRO, creative, email/SMS, and other marketing functions. Set clear KPIs, priorities, and accountability across the team.

Who we are looking for

• 5+ years in performance or growth marketing, with leadership experience

• Strong experience with Meta Ads, Google Ads, and affiliate marketing

• Experience managing and scaling significant DTC advertising budgets

• Experience scaling a subscription business

• Strong experience with analytics, attribution, and tracking tools (Mixpanel experience a plus)

• Strong understanding of funnels, CRO, A/B testing, and data-driven optimization

• Strong understanding of creative testing and performance creative

• Strong understanding of CAC, ROAS, CR, AOV, retention, and LTV

• Experience managing multiple marketing teams and specialists

• Experience in telehealth, supplements, weight loss, or another subscription health business

• Comfortable digging into data yourself instead of waiting for someone else to explain it

Nice to have

• Experience in telehealth, supplements, weight loss, or another subscription health business

• Experience improving attribution and tracking across multiple marketing channels

Ready to join the team? Please submit your CV.

We’ll review your application within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.

Who we are Help Scout started in 2011 with a simple premise: support software should treat customers like people, not tickets. 3+ billion conversations later, more than 10,000 companies use...

Who we are Help Scout started in 2011 with a simple premise: support software should treat customers like people, not tickets. 3+ billion conversations later, more than 10,000 companies use...

The Role

We’re seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement. This role will act as a deeply integrated extension of the client’s marketing organization, leading paid social strategy, activation, and stakeholder management across a complex, full-funnel program designed to generate demand, accelerate pipeline, and drive measurable business growth.

Reporting into the SVP B2B, this role blends strategic vision, leadership, and technical acumen. You’ll help shape our agency’s B2B social media practice, guide the adoption of next-generation paid social strategies across LinkedIn, Meta, Reddit  and emerging platforms, and ensure campaigns deliver measurable business outcomes - not just engagement metrics. You’ll also play a key role in training and developing your team, improving processes, and influencing agency-wide B2B thought leadership.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $142,000- $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap and translating complex buyer journeys into actionable, data-informed campaign strategies
• Leading and developing the team responsible for the client’s paid social activation and account management, with a focus on career growth, operational excellence, integrated partnership, and client satisfaction
• Guiding multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting built around CRM and marketing automation integrations.
• Partnering cross-functionally with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs that drive marketing-qualified and sales-qualified leads.
• Driving platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments; evaluating opportunities for intent-based targeting, CRM list matching, and firmographic segmentation.
• Elevating measurement frameworks by connecting paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations.
• Mentoring and upskilling your team on modern B2B best practices — including audience strategy, creative sequencing, messaging frameworks, and performance analysis.
• Refining onboarding and training processes for new hires, ensuring consistent quality in client management and campaign delivery.
• Collaborating with business development to contribute to B2B pitch strategy, POV creation, and competitive analysis for prospective clients.
• Reporting on key performance metrics such as retention, growth, new business, and cross-sell opportunities  to senior leadership.
• Serving as a B2B social thought leader, representing the agency in webinars, industry events, and internal enablement sessions.

You Must Have

• 8+ years of experience in paid social media advertising, with significant focus on B2B or lead generation campaigns targeting enterprise or SaaS decision-makers.
• Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes (pipeline, MQLs, SQLs, CAC efficiency).
• 2+ years of leadership experience managing and mentoring social or media professionals.
• Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies.
• Experience with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
• Strong command of creative strategy and testing frameworks tailored to professional audiences and complex buying committees.
• Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization and reporting.
• Excellent written and verbal communication skills with the ability to translate platform insights into C-suite business language.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field (MBA or advanced degree a plus)

Nice to Have

• Experience planning media for B2B, SaaS, or financial services brands
• Experience on large, complex accounts with multiple stakeholders and business units

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

[Full-time] • Remote

At Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that.

Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.

With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future.

About This Role

We’re looking for a Performance Marketing Lead to own paid user acquisition end to end.

You’ll own the paid budget, the channel mix, and the number. Today, that means search and paid social do the heavy lifting; from there, you’ll decide where we expand next—CTV, podcast, and paid sponsorships, or somewhere we haven’t tried yet. You’ll make that call based on what the data says, not what’s fashionable.

This is a hands-on role with real scope. You’ll be in the accounts, writing copy, setting up landing page tests, reporting out on the numbers, and hitting our CAC targets. You’ll work directly with our Head of Growth, and closely with data, product, lifecycle, and creative partners. If you like to be hands-on while driving the strategy, this is a good fit.

Key Responsibilities

• Own paid acquisition strategy and execution across all paid channels, with an initial focus on SEM and paid social, then expanding into CTV, paid sponsorships, and new channels as the data supports it.
• Own the paid media budget: allocation across channels, pacing, and reallocation away from non efficient spend toward what’s working
• Run end-to-end campaign management—strategy, build, launch, optimization, analysis, and reporting
• Optimize account performance through ongoing keyword work, ad copy testing, campaign structure improvements, and bid strategy
• Build a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages, and turn results into a documented learning loop
• Partner with product and design to improve landing page and funnel conversion rates, bringing specific recommendations rather than general feedback
• Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) rather than top-of-funnel volume alone, and connect paid spend to registrations, trial starts, and new customer revenue.
• Analyze audience and placement data to find new opportunities and cut inefficient segments
• Report on paid performance and test results weekly, and translate results into a clear point of view on what we do next
• Partner with our data team to make sure attribution, tracking, and conversion measurement are trustworthy—and flag it loudly when they aren’t
• Evaluate and manage agencies, vendors, and tools where they extend our capacity
• Evolve the acquisition roadmap based on performance, seasonality, competitive shifts, and new audience insight

Requirements

• 6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment
• Hands-on operator experience in Google Ads and paid social (Meta at minimum; Reddit, LinkedIn, YouTube, or TikTok a plus)—you’ve built and optimized accounts yourself, not just briefed an agency
• Track record of owning a paid budget of at least $1M annually and hitting efficiency targets, with specific numbers you can walk through
• Strong analytical skills: comfortable pulling your own numbers from BI or warehouse layer, and able to build your own reporting rather than waiting on someone else
• Working understanding of attribution, incrementality, and measurement limitations—you know when a number is directional vs. reliable
• Experience with subscription or freemium business models, and comfort optimizing to downstream revenue rather than lead volume
• Demonstrated CRO instincts and experience partnering on landing page and funnel testing
• Clear written communication—you can explain performance and tradeoffs to a leadership audience without a translator
• Comfortable operating in a small, fast-moving team where you set your own priorities

### Salary Range

$140,000 – $175,000 + Equity + Performance Based Bonus - DOE

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

[Full-time] • Remote

At Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that.

Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.

With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future.

About This Role

We’re looking for a Performance Marketing Lead to own paid user acquisition end to end.

You’ll own the paid budget, the channel mix, and the number. Today, that means search and paid social do the heavy lifting; from there, you’ll decide where we expand next—CTV, podcast, and paid sponsorships, or somewhere we haven’t tried yet. You’ll make that call based on what the data says, not what’s fashionable.

This is a hands-on role with real scope. You’ll be in the accounts, writing copy, setting up landing page tests, reporting out on the numbers, and hitting our CAC targets. You’ll work directly with our Head of Growth, and closely with data, product, lifecycle, and creative partners. If you like to be hands-on while driving the strategy, this is a good fit.

Key Responsibilities

• Own paid acquisition strategy and execution across all paid channels, with an initial focus on SEM and paid social, then expanding into CTV, paid sponsorships, and new channels as the data supports it.
• Own the paid media budget: allocation across channels, pacing, and reallocation away from non efficient spend toward what’s working
• Run end-to-end campaign management—strategy, build, launch, optimization, analysis, and reporting
• Optimize account performance through ongoing keyword work, ad copy testing, campaign structure improvements, and bid strategy
• Build a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages, and turn results into a documented learning loop
• Partner with product and design to improve landing page and funnel conversion rates, bringing specific recommendations rather than general feedback
• Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) rather than top-of-funnel volume alone, and connect paid spend to registrations, trial starts, and new customer revenue.
• Analyze audience and placement data to find new opportunities and cut inefficient segments
• Report on paid performance and test results weekly, and translate results into a clear point of view on what we do next
• Partner with our data team to make sure attribution, tracking, and conversion measurement are trustworthy—and flag it loudly when they aren’t
• Evaluate and manage agencies, vendors, and tools where they extend our capacity
• Evolve the acquisition roadmap based on performance, seasonality, competitive shifts, and new audience insight

Requirements

• 6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment
• Hands-on operator experience in Google Ads and paid social (Meta at minimum; Reddit, LinkedIn, YouTube, or TikTok a plus)—you’ve built and optimized accounts yourself, not just briefed an agency
• Track record of owning a paid budget of at least $1M annually and hitting efficiency targets, with specific numbers you can walk through
• Strong analytical skills: comfortable pulling your own numbers from BI or warehouse layer, and able to build your own reporting rather than waiting on someone else
• Working understanding of attribution, incrementality, and measurement limitations—you know when a number is directional vs. reliable
• Experience with subscription or freemium business models, and comfort optimizing to downstream revenue rather than lead volume
• Demonstrated CRO instincts and experience partnering on landing page and funnel testing
• Clear written communication—you can explain performance and tradeoffs to a leadership audience without a translator
• Comfortable operating in a small, fast-moving team where you set your own priorities

### Salary Range

$140,000 – $175,000 + Equity + Performance Based Bonus - DOE

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

About Keyfactor Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world’s largest enterprises...